Many clients I talk with are saying, do I really need a blog? Should I be blogging? And by the way, how do I go about doing that?  My questions to you: Do you have what it takes to maintain a blog(s) long term? Is the blog supported from the top and is the blog tied to your firms overall succession plan or firm strategy? Blogging is a committment and not one to be taken lightly.  Statistics have shown that blogging is the best part of an overall social media strategy. I agree with this for many reasons.

1. Blogs showcase your expertise.
2. Blogs attract readers who then may become clients.
3. Blogging, if done correctly, increases engagement with potential clients.
4. Blogs can bring in business and that one big client.
5. Blogging allows you to share quality content on other social channels increasing your exposure and elevating your expertise.

It’s the meat of any social strategy. The downside to blogging is the committment and consistency. BUT it is do-able!

So, here is some ‘meat’ for thought:

  1. How will you create and maintain your brand?
  2. What blogging platform will you choose? (LexBlog, WordPress, Blogger, TypePad, Tumblr, etc.)
  3. How will you define your target audience for your blog?
  4. Will it be maintained by one or multiple professionals?
  5. Will you have one firm blog or multiple professional blogs?
  6. How will you promote your blog?
  7. Add Google Analytics and be sure to regularly analyze your blog.
  8. Create a community for your blog.
  9. Create posts that engage your readers.
  10. How will you create quality content? You’ll need ideas and a strategy.
  11. How can you create ‘clickable’ and readable headlines for your posts?

These are just a few thoughts that you’ll want to consider when setting up a blog.  Lastly, don’t forget to promote your new blog on the social channels or create a social press release!

I’d love to hear about successful blogs you have launched, what you have gained by launching your blog and any tips you think new bloggers should know! What have I missed? Would love to hear your thoughts!