Frequency on a Technology Level.

Google announced last December that they are going to be using a new technology that just might give a QR (Quick Response) Code a run for it’s money – well so they say.  Instead of scanning that cool square block with your smart phone, a person will be able to simply read a sign by frequency.  A sound inaudible to the human ear but detectable by a well-equipped smart phone with a near-field communication (NFC) chip that will be pre-installed by your phone manufacturer.

Uses for this technology is things like ATM machines, department and grocery store purchases, marketing promotions, tradeshows, etc.  The thing that really scares me is what happens when my phone is lost or stolen.  Not only is your identity stolen but now your credit could be effected as well.

Again – it seems that Europe is winning the race on this new technology.  Doing a little research you find out that the Czech Republic has plans for an NFC rollout in 2011 – http://www.nfctimes.com/news/czech-republic-plans-contactless-and-nfc-rollouts.  Surprising though, Apple is still standing back and is hesitant to include an NFC in their iPhone 5 product for it’s next launch.

But don’t fling this technology aside yet.  For those Nokia fans (see http://gigaom.com/2011/04/19/angry-birds-helps-nfc-take-flight/ ), Rovio is partnering with Nokia to offer a new Angry Birds Magic game with their Symbian C-7 NFC enabled smartphone.  Let’s see – they used birds, monkeys and pigs – maybe bunnies are next on the target attack – that cute animal is always used with magicians and we know how quick they can disappear.

But according to NFC Times (the promoters of NFC chips), 20% of the smartphones by 2014 will have this technology.  Let’s not put the cart before the horse – sounds like a long way off for this revolutionary technology to beat the QR revolution already taking place.  And as if I need to point it out – if you were Google and promoting new technology, wouldn’t you get a huge result when searching NFC on a Google Search?  Try it and see what you return.


Clients Hire Experts Not Firms

William Shakespeare wrote for Juliet’s character in Romeo & Juliet, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Yes it would. It would still smell sweet — but would it be considered the beauty and prize flower among all others in its classification? A name carries the characteristics, the description, the association of the item, but more importantly it carries the brand. (more…)


FREE Social Media UpdatesSubscribe to JustEngage

Enter your e-mail address
(we respect your privacy)


SearchSearch JustEngage