2012 Resolutions and Stats to Consider for You and Your Firm

With the end of 2011 and the beginning of 2012, I took a step back to really look at my life personally and professionally.  I’ve been reading and reading AND reading and have had a bit of writers block recently. But, I’ve got my motivation back and thought I’d share some resolutions and interesting stats as we enter 2012 regarding business development, new technology and mobility.

HubSpot recently put out some ‘eye-popping’ statistics that I’m summarizing and sharing with you:

  • More than 3/4 of the total population will be online in 2012. 
  • Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. 
  • Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. 
  • Mobile shoppers will reach 72.8 million in 2012. 
  • Mobile buyers will reach 37.5 million in 2012. 
  • Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011. 
  • In 2012, 76.4% of tablet users will be iPad users.
  • Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011. 
  • About 2/3 of web users will use social networks in 2012.
  • Mobile video viewers will reach 54.6 million in 2012. 
  • 88.1% of US internet users ages 14+ will browse or research products online in 2012. 
  • 83.9% of internet researchers will make at least one purchase via the web during 2012.

(more…)


10 Key Ingredients to Help Make a Successful Social Media Dessert

Falls approaching, kids are going back to school, Labor Day has come and gone and it’s time to get your partners and associates motivated to find a recipe for success that will bring value to the fourth quarter numbers.  Have you taken the time this summer to do your due diligence and find a social media recipe for success?

We all love a fresh blueberry or apple pie when the fruit is in season.  But as you know, there is a lot of planning, cultivating, directing, watching and listening to pulling off Auntie Ruthie’s famous family pie that’s enjoyed by everyone who ever gets the chance to get a forkful taste.  A successful social media plan is very similar from the basic components. (more…)


Zite is Out of Sight!

Have you tried the new application ZITE on your iPad?  Go to Apple’s App Store on your device and download this incredible application for free.  Currently, it’s one of my favorite applications.

Why?  Because it’s a personalized magazine application that will learn what you like and continue to deliver material that is of interest to you.  It can sync with your Twitter or Google Reader account or on its own.

And SO easy to get started.  Once you open up the application for the first time, it will prompt you through what sections you are interested in keeping up to speed reading.  Do you have a culinary interest?  Then you would simply click on the Food & Cooking section and it will appear when you launch your application on the section tab to the right.

Above is a sample of a Top Stories page which is the original page that you land on when entering the application.  The more you use it and read in the sections that you are most interested, the closer integrated the Top Stories page becomes to you.

It’s fun to share as well.  When reading an article, you can simply click on any of the sharing options such as Twitter and Facebook or choose the email icon to send the article link to your favorite information junkie.

If you’re like me and Natalie, we love the Social Media section.  Check it out and learn more news about your field of expertise!


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