Frequency on a Technology Level.

Google announced last December that they are going to be using a new technology that just might give a QR (Quick Response) Code a run for it’s money – well so they say.  Instead of scanning that cool square block with your smart phone, a person will be able to simply read a sign by frequency.  A sound inaudible to the human ear but detectable by a well-equipped smart phone with a near-field communication (NFC) chip that will be pre-installed by your phone manufacturer.

Uses for this technology is things like ATM machines, department and grocery store purchases, marketing promotions, tradeshows, etc.  The thing that really scares me is what happens when my phone is lost or stolen.  Not only is your identity stolen but now your credit could be effected as well.

Again – it seems that Europe is winning the race on this new technology.  Doing a little research you find out that the Czech Republic has plans for an NFC rollout in 2011 –  Surprising though, Apple is still standing back and is hesitant to include an NFC in their iPhone 5 product for it’s next launch.

But don’t fling this technology aside yet.  For those Nokia fans (see ), Rovio is partnering with Nokia to offer a new Angry Birds Magic game with their Symbian C-7 NFC enabled smartphone.  Let’s see – they used birds, monkeys and pigs – maybe bunnies are next on the target attack – that cute animal is always used with magicians and we know how quick they can disappear.

But according to NFC Times (the promoters of NFC chips), 20% of the smartphones by 2014 will have this technology.  Let’s not put the cart before the horse – sounds like a long way off for this revolutionary technology to beat the QR revolution already taking place.  And as if I need to point it out – if you were Google and promoting new technology, wouldn’t you get a huge result when searching NFC on a Google Search?  Try it and see what you return.

QR Codes – The New Green!

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Wow.  That’s Cool!  What is it?

When you see this graphic, do you know what it is and what to do with it?   This is called a QR Code (short for Quick Response Code).  A QR code is a two-dimensional matrix bar code readable by bar code and scanner devices as well as smart phones equipped with cameras.

Think “out of the box” how you can use these codes for your company.  There are all kinds of neat marketing things you could use this for – business cards, marketing materials and brochures, website urls, Google searches and even trade shows.

It would be nice to tell your environmental client that you are practicing and promoting your company in a green fashion and that you are helping save a forest.  Instead of handing a folder of materials to a client, have them scan a code on a simple brochure and review your materials at their convenience – sitting in front of their home office computer or mobile device. 

Here are some QR programs for your smart phone.   Blackberry offers ScanLife Barcode Reader or QR Code Scanner Pro which is rated higher on the consumer feedback.   Go to the Droid Market and download QR Droid – this application is great because it uses your LED to illuminate the matrix and read it in any light.  If you have the Apple iPhone look for QR Reader and download from your device or the web. 

Let us know what you would use a QR code for and get the feedback from your clients.  Our clients already say way cool JustEngage!

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