HOW TO: Tweet for an Event or Conference

We recently attended the National ALA conference in Orlando Florida! It was a great conference with many familiar faces and new ones!  We organized a last minute “Tweetup’ for the ALA Conference Members and had about 10 – 15 stop by to mingle and meet up during happy hour.  However, while there was some tweeting going on, the majority of attendees sadly were NOT tweeting.  There could be many reasons for this, but I want to stress the benefits of ‘tweeting’ during a conference.

  1. For starters, it allows you to meet and connect with people you may normally not have met because you were not in a session with them.
  2. It allows you to learn about different sessions within a conference when you can only attend one at a time.
  3. It allows you to build a relationship with someone you might otherwise not have met and that one person may be the key to solving a business problem.
  4. It’s another form of networking to build relationships.
  5. Lastly, the tweets shared during a conference then become searchable on Twitter so you can remember and reflect on information you may have missed.

What else would you add to this list?

So, how do you tweet for a conference? First, you’ll need to sign up for a Twitter account and fill out your bio and don’t forget to add a picture of yourself! Once that’s all set, you’ll need to find out what the designated conference session (s) hashtag (s) are and search for them on Twitter.  If you use a Social Media Management tool like TweetDeck or Hootsuite, you can create a stream column with the dedicated conference hashtag so you can consistently monitor the tweets dedicated to the specific hashtag (example: #alaconf - the # indicates the start of the search term).

Twitter Search

Twitter Search

 

Now that you saved your search, you can start to ‘Tweet’ notes or information that you would like to share with the conference attendees.  You can tweet anything about the conference that interests you or you think will interest others.  for example, you are at an exhibit and take a picture on your SmartPhone, you can than upload that picture to Twitter with a link to the photo to share (be sure to download the Twitter, Tweetdeck or HootSuite app for your phone.)  Be sure to add the dedicated conference hashtag to the end of all of  your tweets (#alaconf) this way, those who are monitoring the hashtag via a saved search will see the tweet in their stream.  If you find a tweet that someone else sent, you can RETWEET it to your followers.  If someone RETWEETS your tweet tot heir followers, be sure to thank them for your RT (ex: @justengage thx for RT! Hope to meet you!) Remember, you only have 140 characters to share info so make it good!

Retweet

ReTweet

Folks who attend sessions can also tweet notes from the session.  For example, while listening to the Keynote Speaker, folks were tweeting key phrases from the speech. Or you can let folks know which session you are attending and meet them.

Send a Tweet

Send a Tweet

 

Finally, after all this tweeting, you can organize a “Tweetup” sometime during the conference, which allows you to meet your fellow conference Twitter friends face to face! This takes your social networking to another level allowing you to strengthen and build those relationships even further.

Tweeting for a conference is meant to fun and informal.  Don’ worry if your brand new, let folks know and you’ll have a meet a whole new bunch of friends helping you along the way.

Don’t be afraid to Tweet, you never know who you will meet! And if you ever doubted the relevance of Twitter before, you’ll most definitely be an advocate afterwards! After the conference is over, be sure to connect with your new found friends on LinkedIn!

Here is the ALAConf Tweet Transcript.  What tips would you add for those learning to Tweet at a conference?


Frequency on a Technology Level.

Google announced last December that they are going to be using a new technology that just might give a QR (Quick Response) Code a run for it’s money – well so they say.  Instead of scanning that cool square block with your smart phone, a person will be able to simply read a sign by frequency.  A sound inaudible to the human ear but detectable by a well-equipped smart phone with a near-field communication (NFC) chip that will be pre-installed by your phone manufacturer.

Uses for this technology is things like ATM machines, department and grocery store purchases, marketing promotions, tradeshows, etc.  The thing that really scares me is what happens when my phone is lost or stolen.  Not only is your identity stolen but now your credit could be effected as well.

Again – it seems that Europe is winning the race on this new technology.  Doing a little research you find out that the Czech Republic has plans for an NFC rollout in 2011 – http://www.nfctimes.com/news/czech-republic-plans-contactless-and-nfc-rollouts.  Surprising though, Apple is still standing back and is hesitant to include an NFC in their iPhone 5 product for it’s next launch.

But don’t fling this technology aside yet.  For those Nokia fans (see http://gigaom.com/2011/04/19/angry-birds-helps-nfc-take-flight/ ), Rovio is partnering with Nokia to offer a new Angry Birds Magic game with their Symbian C-7 NFC enabled smartphone.  Let’s see – they used birds, monkeys and pigs – maybe bunnies are next on the target attack – that cute animal is always used with magicians and we know how quick they can disappear.

But according to NFC Times (the promoters of NFC chips), 20% of the smartphones by 2014 will have this technology.  Let’s not put the cart before the horse – sounds like a long way off for this revolutionary technology to beat the QR revolution already taking place.  And as if I need to point it out – if you were Google and promoting new technology, wouldn’t you get a huge result when searching NFC on a Google Search?  Try it and see what you return.


Does Your Business Development Strategy Include Social Media? It Should.

“We have partners and senior management that, well, quite frankly aren’t necessarily going to see the benefit of social media.” That’s the response many administrators, senior partners and business professionals are facing right at this moment. They say, “Well, we are ‘kind of’ dabbling in it, we have one area that has a blog and oh, we have one or two people that are ‘doing’ social media.” The short response: “That’s not good enough!”

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