“We have partners and senior management that, well, quite frankly aren’t necessarily going to see the benefit of social media.” That’s the response many administrators, senior partners and business professionals are facing right at this moment. They say, “Well, we are ‘kind of’ dabbling in it, we have one area that has a blog and oh, we have one or two people that are ‘doing’ social media.” The short response: “That’s not good enough!”